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CGU

CGU Insurance and Prime Motive have been working together for the last 3 years to create and develop award winning user experiences.

Together we have built tools which help thousands of customers everyday and envisioned the future of a customer first insurance industry.

UX Designer Cory discusses project with the Tristan, in front of a large window overlooking the leafy Melbourne CBD.

As the insurance market shifts, and users look to leverage the ever-growing digital channels to research, learn, interact and transact, understanding goals and challenges has become paramount to the success of any organisation.

With a strong history of doing business through intermediaries, CGU has looked to produce and enhance their direct offering for small businesses and personal customers.

Team discussing prototypes in front of a wall of designs

Customer insights and ideation have been the cornerstone of the ongoing work our team has created. Fast and unfiltered, the ideas morph, amalgamate and get refined until they begin to form into tangible solutions that deliver reciprocal value to the organisation and users alike.

A real “test and learn” attitude means that projects continuously evolve to deliver value in the most efficient, practical yet engaging way possible.

Wireframes of different ideas

Great products are a reflection of the team that creates and delivers them. Working with a client that truly looks to invest to support its customers, always yields positive results. Our team has worked together, led and become an extension of the broader CGU team. We have collocated to work with real customers and run continuous user testing programs to help deliver valuable results.

Project discussions between the CGU team and Prime Motive.

Evolution through prototyping.

Prototypes are indispensable when fleshing out and establishing information architecture and the flow of user interaction. Important to the process as much as the solution, both wireframes and prototypes allow for a fluid concept evolution to be visualised every step of the way. This, in turn, means that stakeholders, projects team and customers can see the project evolve and align to the desired and viable solution.

Mobile wireframes
Designers, Luke and Alex, collaborating on a design.

A cohesive, yet ever evolving brand.

The new customer first approach the business has embarked on over the last 3 years has required the CGU brand to be upgraded and refined. Our team of UI Designers has led the way in evolving the digital brand and developing a common visual language that can easily be utilised in a vast number of applications, websites and interactive systems.

Multiple mobile and tablet devices showing CGU designs on screen.
iPad in someone's hand displaying the CGU website
Desktop computer and mobile device displaying CGU and Xero project
Full site design

Nike Team

Nike Team’s Australian partner, TSA, commissioned us to help them strategise and conceptualise a brand new approach to how soccer clubs and players across the country could manage and purchase their gameday kit and training gear.

Art director Luke, studio manager Helen, and developer Libby discussing wireframes at a table.

Transparent, passionate and unifying, the tool had to embody all that local sport clubs have come to represent. A big part of the systems development centered around the logistics of how retailers, TSA and clubs would interact. The team at TSA were keen to bring a distinctive approach to the purchase journey while still making the process as easy and clear as possible. Interacting with the kit needed to feel as natural as putting in on a sunday morning.

Director Brendan looking at Nike Team research displayed on a wall.

The team’s first priority was to put together an overall user and application strategy that allowed for a fluid experience between team, clubs and retailer. The system needed to allow each club to deliver a bespoke yet structured narrative to everyone using the system. In turn, each player needed to have control over all necessary options so they could self serve with confidence.

Nike Team project strategy slides.
Director Valentin discussing concepts in front of a wall of Nike Team research

Leveraging the Nike Team brand.

The UI needed to carefully blend the strong Nike style with the raw, sometimes lacking, local club brand. All club players wear their colours with enormous pride. The design of the application needed to be true to this without reducing the overall experience.

As our concept work came to an end, TSA’s and Nike’s work was just beginning. Launching big, audacious, applications is the same as those winter training sessions, never easy, but the only true path to success.

Two iPads displaying different Nike Team screens.
Nike Team design on iPad
Nike Team ordering process step 1
Nike Team ordering process step 2
Nike Team ordering process step 3
Nike Team ordering process step 4
Nike Team ordering process step 5
Nike Team ordering process step 6
Person using Nike Team purchase process on an iPhone

Incycle

Incycle approached us with the challenge of translating their breakthrough financial technology into a simple and intuitive user experience. From the ground up, across branding and interaction, users needed to feel in control while being clear on every step of the process.

Designer Alex presenting designs to the team

Our team was responsible for managing and gathering customer insights, persona development, creation of interactive prototypes, user testing and developing user interfaces as well as standard compliance interaction development.

As we began to speak to customers, the overall theme quickly became apparent; Small business owners were “doing great” but were struggling to “keep the lights on.” Cashflow was their primary issue.

The majority of businesses were happy to tap into a support framework that could help them cover eventualities, as long as they felt in complete control and the process was transparent.

Prime Motive team discussing prototypes in front of a wall filled with design and notes.

Key to Incycle’s strategy was to resonate with the right customer. They were clear on who they wanted to attract to their application. Considered and responsible small businesses that were looking to get support the few times “money in/money out” did not line up.

To establish how and when to best support users, the team tested a vast array of low fidelity prototypes. This quick touch, informal engagement allowed us to get a sense of their behaviours and gave us an opportunity to capture the subtle insights of their interactions.

Incycle user journey

Prototyping helped us put together the complex workflows and experiment with layout, form and end to end user journeys. As the multiple variations were created, it allowed the team to test hypothesis and explore length, structure and nuanced activity for the user experience journeys. Testing was done with a sample of participants that reflected the key personas created.

Incycle mobile wireframes

Personality
through design.

The Incycle product needed to create a distinct UI personality that could grow with the product yet not make it feel too generic. The interface and experience had to represent the values of the organisation and reassure users or the simple and transparent process. Key to this assurance was to strongly display trust through transparency and support through empathy.

Logo concepts
Art director Luke sketching logo concepts on a sketchbook.
Incycle interface design on tablet and mobile device screens.
Full Incycle homepage design
Blog design displayed on computer and tablet screens.
Incycle interface design on tablet
Custom icons designed for Incycle
Full page invoice interface design

RMIT

RMIT is one of our largest universities and the top Art and Design school in Australia. With a well-established pedigree of innovation and entrepreneurship, User Experience is at the heart of everything RMIT undertakes.

Art director Luke and project manager Sam discussing wireframes

We worked closely with the RMIT team to form a detailed understanding of how future students would want to learn and explore what the university had to offer. RMIT digital platforms and on-campus events, like Open Day, are key to initial engagement and allow students to understand and experience RMIT courses, culture, history and ethos.

To deliver a comprehensive suite of digital touchpoints, we collaborated with multiple internal stakeholders from numerous parts of the business and created a 12 month User Experience roadmap.

Photo collage of the Prime Motive team discussing prototypes

Based on our 12 month User Experience strategy, our team put together a number of initiatives which focused on engaging students across their key journey touchpoints which included the optimisation of their course pages and brand new open day digital hub. RMIT’s future students helped us define hypothesis and validate our rapid ideation, which allowed for a lean and iterative approach to both solution and delivery.

Wireframes

The Open Day Digital Hub became a multi touchpoint experience that allowed early registrants to get a real understanding of what to expect on the day and how to plan for it. As the day drew nearer, the hub morphed into a planning guide for the event that alerted students to everything on offer how to get the best out of the day.

From what we've delivered, RMIT saw a 34% increase in visitors compared to 2015s digital offering and a 52% increase in registrations to the event.

Tyson, the senior developer, building the RMIT program page
Open Day 2016 site designs on iPad screens
Full page design for the program page.
RMIT design on a mobile device
Full page design of RMIT Midyear 2016.

Job Title

Freelance, Melbourne Office

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Key responsibilities:

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Your skills:

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How to apply:

If you are this person or know someone who is, contact us at careers@primemotive.com for more information or to apply.

Please include a PDF of your portfolio or your portfolio website

No recruitment agencies please.

The age of the snake-oil salesman is over. You either deliver positive value into your customers' lives, or someone else will...

User Centered Experience.

Our aim is to create experiences and systems that simplify interactions yet make them exciting.

We research, hypothesise and test digital experiences that put users in complete control while keeping them engaged with your brand.

Experience Strategy

  • Customer Experience Roadmaps
  • User Experience Mapping
  • User Testing & Contextual Interviews
  • Analytics & Tracking Plan
  • UI Wireframe Design
  • Rapid Prototyping
  • Accessibility Compliance

Experience Design

  • Design Research
  • Userflow Development
  • Persona + Archetype Studies
  • IA/Content Strategy
  • UI Prototype Design

Digital Creative & Art Direction

  • Creative Ideation
  • Digital Art Direction
  • Interaction Design
  • Digital Brand Enhancement

Interaction Design

  • Front End Development
  • Interactive Design
  • Backend Integration
  • Front End Framework Development
Team discussing sketches on a whiteboard.

Digital Product Design.

With a focus on compelling user experience and the manipulation of best of breed technology, we help our clients create products that improve their customer’s lives.

From the idea and strategy to final execution and market release; our experience helps support start-ups and enterprises alike, by combining lean methodologies with robust processes to give products the best opportunity to succeed.

Product Ideation & Strategy

  • Lean Production Roadmaps
  • Business Analysis
  • Competitor Analysis
  • Requirements Gathering

Product Validation

  • Customer Pilot Programs
  • User Testing and Focus Groups
  • Executive and Investor Comms
  • Market Validity
  • Financial Modeling

Product Branding

  • Product Brand Development
  • Creative and Art Direction
  • Lean Brand Identity
  • Styleguides and UI Kit Development

Product Development

  • Prototype Development
  • Technical Infrastructure
  • Technical and Development Build Implementation

Product Growth and Marketing

  • Marketing Production
  • Search Optimisation
  • Ongoing Support
A person testing a mobile app concept on devices.

Technology agnostic, with all the right experience.

The right technical implementation is essential to deliver on a user centered experience.
Our technology strategy is independent of any specific system affiliation and focused on best of breed implementation. Our team has built the knowhow to work within the parameters of your current technology stack or help you develop a viable solution.

Tyson, our senior developer, working at his desk.
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Prime Motive is a User Experience and Digital Product agency based in the heart of Melbourne. We plan, create and grow, authentic digital experiences for brands that are looking to have a positive impact in their customers lives.

Our studio manager, Helen, reviewing designs on a table.
Our director, Valentin, speaks to our office manager in front of her computer.
Tall, smiling Tristan in internal discussions.
Cory presents UX concepts displayed on a wall to Helen.
Directors, Brendan and Valentin, stand against a brick wall and stare seriously into the camera.
Our senior developer, Tyson, stands next to a plant and smiles.
Alex and Cory in discussion in front of a large window.
Art director Luke, reviews designs with developer Libby.
Developer Libby listens attentively to the studio manager Helen.

We work with brands that work for their users.

CGU logo
RMIT University logo
Nike Team logo
Hobsons
Wesfarmers logo
Allianz logo
Blackwoods
IAG logo
Incycle logo

We work with companies of all shapes and sizes from all walks of life. If there’s a project that you think we would be a good fit for, get in touch. If you're not sure, get in touch anyway. We can shed light on the process.

General Enquiries

enquiries@primemotive.com

Melbourne

Level 3, 18 Oliver Lane

Melbourne VIC 3000

03 8393 1949

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Sydney

Ground Floor, 71 York St

Sydney NSW 2000

02 8096 9798

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Careers

We are always looking for new talent to join the team. Self-motivated, solution seeking individuals that are looking to do great work, get stuck in to help our clients tackle their challenges. If you think you have something to offer, get in touch.

careers@primemotive.com

Design systems—also known as living style guides or component libraries—are quickly becoming the cornerstone for modern, intuitive interface design. Design systems allow businesses to manage and develop design at scale.

What is a design system?

A design system is a collection of reusable components—guided by clear standards—that can be assembled together to build any number of applications. In essence a design system is not a single deliverable, but a set of deliverables that evolves continuously with the product and new technologies.

Design systems are direct descendants of brand guidelines—but they are far more mature. Instead of being full of rules, design systems allow for flex and movement and are more easily integrated into team workflows.

Visual Language

Visual language is a core part of a design system. Defining the purpose of colour, shape, type, icons, space, and motion is essential to creating an aligned brand. Every component in a system incorporates these elements, and plays a role in expressing the brand personality.

 

Components

Components within a design sytem are portions of reusable code and design; they serve as the lego blocks that make up an application’s interface. The more reusable components are, the less they need to be maintained and the easier scaling becomes.

 

Living Style Guides

A living style guide is a site that displays and documents all aspects of the system, including the components, guidelines, and UX best practices. And because it is built using the very same system, it is an example of the principles it contains.

 

Best Practices

Documentation that is directly linked to the design system and best practices will assist teams in a larger and more transversal way. Best practices will help to inform and guide the teams and develop their technical skills.

 

Designer reviewing design system printouts

Why use a design system?

By conducting a UI design audit it can become apparent that there are varying design implementations, even for a simple button. Multiply this by every piece of UI within a product and it can become swiftly apparent how inconsistent, incomplete, and difficult your UI has become to maintain.

Design systems ease this pain by creating solutions that work for multiple problems and ultimately saves time and money.

Efficiency

Design systems allow teams to build better products faster by making design reusable; reusability makes scale possible.

 

Collaboration

Design systems provide consistent, robust design patterns that can benefit internal teams. Work productivity increases and collaboration becomes easier.

 

Consistency

There is just one place to manage all brand and UI/UX components. This means all teams are in sync and can sing from the same hymn sheet.

 

Teachable

Design systems provide a better onboarding experience for new hires. They are a resource for new designers and developers to become familiar with patterns and their usage.

 

Cohesion

With a cohesive product comes an improved user experience. With a common language the design feels trustworthy and usable.

 

Manageable

Design systems allow iterations to be made with confidence as changes sync to the whole team.

 

Team in the process of reviewing design system colour palettes

The right team model to create the design system:

There are three alternative models a design system can use. There are pros and cons to each, and an amalgamation is also an option. Choose what works best for you and your set-up.

The Solitary Model

An "overlord" rules the design system. They have complete guardianship.

The Centralised Model

A single team maintains the design system as their full-time job.

The Federated Model

Team members from across the company come together to work on the system.

At Prime Motive we are strong believers that design systems can elevate a user experience—and in turn elevate a business. Our team has vast experience in the implementation of design systems and have facilitated the process for many of our clients.

Prime Motive have Drupal experience with tier one, nationally recognised businesses—like CGU insurance. We’re a sought after Drupal agency and digital partner. We love working with Drupal and continue to grow our team here in Melbourne. Discuss partnering with Prime Motive on your next project—call (03) 8393 1949 or email partnerships@primemotive.com

Why Prime Motive for your Drupal project?

Human centred design Drupal builds

Human-centred design principles inform Prime Motive's approach and engagements—we involve your customers, users and stakeholders in our design process. We're incredibly optimistic about the role of design thinking and the clever application of technology when delivering digital experiences.

 

Uncompromised User Experience (UX)

Prior to technology implementation, we deliver key services including product and digital vision, experience innovation, user experience (UX), visual and interaction design, content strategy and technical discovery. Authentic digital experiences that positively impact people are designed this way.

 

Provide an end to end solution

Prime Motive’s end to end digital product offering comprises Customer Experience (CX) strategy, digital product and service design, digital strategy, futures, User Experience design (UX), Interaction Design (IxD), Drupal product development and project management.

 

WCAG accessible Drupal websites

We’re accessibility experts working with Government and an increasing number of Australian organisations committed to providing equal access of information to all. We’ve delivered many projects conforming to WCAG 2.1 AAA (triple a) accessibility guidelines.

 

Drupal for content publishing

Prime Motive’s Drupal developers and technology team implement logical content workflows in Drupal to suit content publishing needs of organisations of all sizes.

 

Drupal complimentary technology

We use leading technology tools and frameworks like HTML, CSS, Javascript, PHP, SQL and Bootstrap to complement Drupal CMS implementations.

 

Developer coding at her desk

Which Content Management System? Why Drupal?

We work mostly with open source platforms and languages. We feel that avoiding licensing costs, embracing open standards and leveraging community support is often the best approach.

However, we're very much technology agnostic by default—we evaluate the requirements and shortlist technology based on requirements gathered during research and consultation.

We have significant experience working within the requirements and/or limitations of existing technologies or systems—be they proprietary or open source. When working with existing technologies or systems we pair Prime Motive research, design and technology practitioners with those on the client side or vendor side.

So, why Drupal?

Superior and scalable publishing platform

Drupal is an experience and publishing platform that serves content to websites, digital products, apps and other platforms. Separate, independent sites can be served from a single codebase in a multisite setup—each with its own database, configuration, files and base domain or URL. Sensible, flexible and best practise content workflows and administration and permissions functionalities are inbuilt into Drupal.

 

Decoupled Drupal (or, 'headless' Drupal)

It’s often appropriate to deliver a “headless” content management system that supports multiple client web applications. Open source tooling is becoming increasingly popular and decoupled CMS’s open up channels for collaboration within and/or between organisations—lowering cost and increasing efficiencies.

 

Deliver a fantastic User Experience (UX)

Drupal doesn’t get in the way of delivering the desired customer or user experience. Implementing custom, amplified digital design experiences is straightforward thanks to flexible templating. Drupal has excellent theming options for lighter implementations.

 

Drupal plays nicely

From analytics, personalisation, marketing, social and AI platforms to Content Delivery Networks and experience management technologies—Drupal ‘plays nice’ with other technologies—allowing deep, and often simple integration.

 

Single Digital Presence (SDP)

SDP is an open, flexible technical solution that Victorian government agencies can use to reduce the cost and effort of digital development. It’s built on Drupal 8 and code is released back to the community, free of charge for others to use.

 

Drupal is trusted

The Australian Government’s own GovCMS platform is a distribution combining Drupal Core and Drupal modules to enable the quick creation of Australian government websites. It’s also used by global organisations including Tesla, BBC worldwide, Panasonic and YHA.

 

Studio manager reviewing at her desk with a monitor in front

We're a Melbourne based digital agency and we love Craft CMS. Discuss your next project with us—call (03) 8393 1949 or email partnerships@primemotive.com

Why Prime Motive for your Craft CMS project?

Human centred design Craft CMS builds

Human-centred design principles inform Prime Motive's approach and engagements—we involve your customers, users and stakeholders in our design process. We're deeply optimistic about the role of design thinking and the clever application of technology when delivering digital experiences.

 

Uncompromised User Experience (UX)

Prior to technology implementation, we deliver key services including product and digital vision, experience innovation, user experience (UX), visual and interaction design, content strategy and technical discovery. Authentic digital experiences that positively impact people are designed this way.

 

Tailored content publishing

We implement high-quality Craft CMS solutions for content publishers, marketers and retailers of all sizes.

 

Craft CMS Integration

Craft CMS integrates with third-party applications and databases and we have the ability in-house to plan and implement.

 

End to end solution

Prime Motive provide an end to end digital product offering. Customer Experience (CX) strategy, digital product and service design, digital strategy, futures, User Experience design (UX), Interaction Design (IxD), Craft CMS product development and project management.

 

WCAG accessible Craft CMS websites

We’re accessibility experts. We’ve worked with Government and an increasing number of Australian organisations committed to providing equal access of information to all. We’ve delivered many projects conforming to WCAG 2.1 AAA (triple a) accessibility guidelines.

 

Developer coding at her desk

Which Content Management System? Why Craft CMS?

We work mostly with platforms and languages that have open source foundations. We feel that avoiding high licensing costs, embracing open standards and leveraging community support is often the best approach.

However, we're very much technology agnostic by default—we evaluate the requirements and shortlist technology based on requirements gathered during research and consultation.

So, why Craft CMS?

Designed for integration

Craft integrates simply with analytics, personalisation, marketing and social platforms.

 

Search engine friendly

Craft CMS is built to be indexable by search engines which assists rankings.

 

Content platform

Craft is an experience and publishing platform that can serve content to websites, digital products, apps and other platforms.

 

Decoupled / Headless Craft CMS

Decoupled CMS’s can increase collaboration within and/or between organisations, lower cost and increase efficiencies. We can implement Craft as a “headless” CMS or content API.

 

Studio manager reviewing at her desk with a monitor in front

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